OfBusiness: App Installs, SEO, YouTube, Socials

How Rewaqe Achieved 60,000+ App Installs, Rank #1 on Google and 40,000+ YouTube Subscribers

OfBusiness: App Installs, SEO, YouTube, Socials

How Rewaqe Achieved 60,000+ App Installs, Rank #1 on Google and 40,000+ YouTube Subscribers

Company

OfBusiness

Size

$5bn+

Strategy

App, SEO, YouTube, Social

Company

OfBusiness

Size

$5bn+

Strategy

App, SEO, YouTube, Social

OfBusiness: App Installs, SEO, YouTube, Socials

How Rewaqe Achieved 60,000+ App Installs, Rank #1 on Google and 40,000+ YouTube Subscribers

Company

OfBusiness

Size

$5bn+

Strategy

App, SEO, YouTube, Social

OfBusiness

About

OfBusiness

About

OfBusiness

About

OfBusiness, an innovative B2B and fintech company founded in 2015 by Asish Mohapatra, Ruchi Kalra, Vasanth Kamath, Nitin Jain and Bhuvan Gupta, has rapidly emerged as a pivotal player in India's B2B commerce and lending space. Specializing in providing raw material procurement services for SMEs and financial solutions through its subsidiary Oxyzo ($1Bn+ valuation). OfBusiness has seamlessly integrated technology to streamline and optimize supply chains and working capital management.

With a robust business model and an expansive market reach, the company has attracted significant investor interest, securing over $875 million in funding from esteemed investors like SoftBank, Falcon Edge, and Matrix Partners. This financial backing has propelled OfBusiness to a remarkable valuation of $5 billion as of 2023, underscoring its strong growth trajectory and market leadership.

Website: https://www.ofbusiness.com/

App: https://play.google.com/store/apps/details?id=com.amazon.kindle.guru

YouTube: https://www.youtube.com/@OfBusiness_Mandi

Instagram: https://www.instagram.com/ofbusiness.official/

Why OfBusiness Needed a Brand Overhaul

The Problem

Why OfBusiness Needed a Brand Overhaul

The Problem

Why OfBusiness Needed a Brand Overhaul

The Problem

While OfBusiness boasts of profits over ₹450 Cr, it is an offline-heavy business. Its presence and awareness in the consumer and digital world is limited. Hence, in 2023, OfBusiness decided to launch a revolutionary app for SMEs and farmers to transform its brand image from being tech-enabled to tech-first business. Rewaqe stepped in to assist OfBusiness with the launch of the OfBusiness app - building its social media presence, revamping the website and driving the overall growth of the app/ website.

Goals

OfBusiness App Launch & PR

Media Coverage, Promotion Events, Social Launch of App

OfBusiness App Launch & PR

Media Coverage, Promotion Events, Social Launch of App

OfBusiness App Launch & PR

Media Coverage, Promotion Events, Social Launch of App

Drive App Installs & Awareness

Promoting the App’s Unique Features & Encouraging Downloads

Drive App Installs & Awareness

Promoting the App’s Unique Features & Encouraging Downloads

Drive App Installs & Awareness

Promoting the App’s Unique Features & Encouraging Downloads

Boost Organic Traffic on Website

Ranking for Raw Material Related Keywords on Google

Boost Organic Traffic on Website

Ranking for Raw Material Related Keywords on Google

Boost Organic Traffic on Website

Ranking for Raw Material Related Keywords on Google

Build Social Media Awareness

Becoming a Trustworthy Source of Information for SMEs

Build Social Media Awareness

Becoming a Trustworthy Source of Information for SMEs

Build Social Media Awareness

Becoming a Trustworthy Source of Information for SMEs

How Rewaqe Established Amazon Academy in EdTech

The Solution

How Rewaqe Established Amazon Academy in EdTech

The Solution

How Rewaqe Established Amazon Academy in EdTech

The Solution

OfBusiness did not have a tangible online presence on Google, YouTube, Instagram and other platforms at the time. Hence, it was almost like starting from scratch. Rewaqe created a multi-pronged branding and marketing strategy for OfBusiness including multiple touch-points like media coverage, relevant exhibitions, social media, Google and paid marketing to achieve the business goals. One-by-one, Rewaqe climbed the ladder to making OfBusiness the market leader in its space.

Blazing App Launch

Created and executed the PR and Social Media launch strategy for App including coverage by 160+ publications like YourStory, The Print, Inc42 & more.

Blazing App Launch

Created and executed the PR and Social Media launch strategy for App including coverage by 160+ publications like YourStory, The Print, Inc42 & more.

Blazing App Launch

Created and executed the PR and Social Media launch strategy for App including coverage by 160+ publications like YourStory, The Print, Inc42 & more.

App Promotion & SEO

Jump-started app downloads with targeted marketing at CPI < ₹5 supplemented with ASO and brand awareness at carefully selected exhibitions.

App Promotion & SEO

Jump-started app downloads with targeted marketing at CPI < ₹5 supplemented with ASO and brand awareness at carefully selected exhibitions.

App Promotion & SEO

Jump-started app downloads with targeted marketing at CPI < ₹5 supplemented with ASO and brand awareness at carefully selected exhibitions.

Strong Socials Growth

Overhauled YouTube, Instagram, LinkedIn channels by creating engaging content targeted to SME and farmers, & achieved organic growth with SEO.

Strong Socials Growth

Overhauled YouTube, Instagram, LinkedIn channels by creating engaging content targeted to SME and farmers, & achieved organic growth with SEO.

Strong Socials Growth

Overhauled YouTube, Instagram, LinkedIn channels by creating engaging content targeted to SME and farmers, & achieved organic growth with SEO.

Top Rankings on Google

Implemented On-Page, Off-Page and Technical SEO to soar up OfBusiness website rankings to top spots for target keywords like steel prices, news etc.

Top Rankings on Google

Implemented On-Page, Off-Page and Technical SEO to soar up OfBusiness website rankings to top spots for target keywords like steel prices, news etc.

Top Rankings on Google

Implemented On-Page, Off-Page and Technical SEO to soar up OfBusiness website rankings to top spots for target keywords like steel prices, news etc.

10Mn+ JEE & NEET Community

The Result

10Mn+ JEE & NEET Community

The Result

10Mn+ JEE & NEET Community

The Result

With the help of expert content, creatives and JEE & NEET stalwarts, Amazon Academy zoomed to the top of minds of learners in the online space!

1

Rank on Google SERPs

60,000+

App Downloads

40,000+

YouTube Subscribers

160+

Media Articles

₹4

Cost Per Install

2.5Mn+

Meta Reach

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